--- title: Discover Data-Driven Retail Strategies for Member Engagement description: Discusses the need for health insurance providers to adopt data-driven practices from retailers in order to engage and retain members.. image: https://engage.personifyhealth.com/hubfs/Webinar-1.png --- [Personify Health Homepage](https://personifyhealth.com/) - [Contact us](https://personifyhealth.com/contact-us/) - [Member support](https://personifyhealth.zendesk.com/hc/en-us) - [Provider portal](https://personifyhealth.com/events/) Open language switcher English (North America) [English (Global)](https://personifyhealth.com/global/) [German](https://personifyhealth.com/global/de) [French](https://personifyhealth.com/global/fr) Log in [Personify Health Member](https://login.personifyhealth.com/auth/realms/platform/protocol/openid-connect/auth?client_id=platform-ui&redirect_uri=https%3A%2F%2Fapp.personifyhealth.com%2F&state=dd70b950-1114-42aa-8c8b-073624e06116&response_mode=fragment&response_type=code&scope=openid&nonce=d3960a57-d56e-4630-a691-6e438b1c9ffe) [Member Registration](https://enroll.personifyhealth.com/#/) [Provider](https://mycarehc.com/provider) [Homepage](https://personifyhealth.com/) - Who we serve Who we serve We work with a broad array of companies and providers to deliver solutions that truly fit your needs.  [Employers](https://personifyhealth.com/who-whe-serve/employers/) [Health plans](https://personifyhealth.com/who-whe-serve/health-plans/) [Health systems](https://personifyhealth.com/who-whe-serve/health-systems/) [Brokers and consultants](https://personifyhealth.com/who-whe-serve/brokers-consultants/) - What we do Solutions overview We believe that personalized, simplified, and connected solutions empower people to be their healthiest.   [Solutions](https://personifyhealth.com/what-we-do/) [Health Engagement & Wellbeing](https://personifyhealth.com/what-we-do/wellbeing/) [Third party administrator](https://personifyhealth.com/what-we-do/third-party-administrator/) [Healthcare navigation & advocacy](https://personifyhealth.com/what-we-do/navigation-advocacy/) [Care & condition management](https://personifyhealth.com/what-we-do/care-condition-management/) [Payment integrity](https://personifyhealth.com/what-we-do/care-condition-management/) Health Engagement & Wellbeing Give people a more engaging, holistic wellbeing experience. 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Find out what events we will be attending this year and be sure to stop by to grab some swag and say hi in - Who we serve - What we do - Partners - Differentiators - About us [Contact us](https://personifyhealth.com/contact-us/) [Member support](https://personifyhealth.zendesk.com/hc/en-us) [Provider portal](https://personifyhealth.com/events/) Language Log in Main menu Who we serve [Employers](https://personifyhealth.com/who-whe-serve/employers/) [Health plans](https://personifyhealth.com/who-whe-serve/health-plans/) [Health systems](https://personifyhealth.com/who-whe-serve/health-systems/) [Brokers and consultants](https://personifyhealth.com/who-whe-serve/brokers-consultants/) What we do [Health Engagement & Wellbeing](https://personifyhealth.com/what-we-do/wellbeing/) [Third party administrator](https://personifyhealth.com/what-we-do/third-party-administrator/) [Healthcare navigation & advocacy](https://personifyhealth.com/what-we-do/navigation-advocacy/) [Care & condition management](https://personifyhealth.com/what-we-do/care-condition-management/) [Payment integrity](https://personifyhealth.com/what-we-do/care-condition-management/) Partners [Partner marketplace](https://personifyhealth.com/partners/ecosystem-partners/) [Network partners](https://personifyhealth.com/partners/network-partners/) [Technology partners](https://personifyhealth.com/partners/technology-partners/) Differentiators [PercyIQ](https://personifyhealth.com/percyiq/) [Personify Clinical Board](https://personifyhealth.com/company/personify-clinical-board/) [Success Stories](https://personifyhealth.com/resources/?resource_category=success-story#filter) [Insights Lab](https://personifyhealth.com/insights-lab/) About us [Leadership](https://personifyhealth.com/company/leadership/) [Newsroom](https://personifyhealth.com/press-room/) [Careers](https://personifyhealth.com/careers/) [Resources (blogs, webinars, & more)](https://personifyhealth.com/resources/) [Events](https://personifyhealth.com/events/) [Locations](https://personifyhealth.com/company/locations/) English (North America) [English (Global)](https://personifyhealth.com/global/) [German](https://personifyhealth.com/global/de) [French](https://personifyhealth.com/global/fr) [Personify Health Member](https://login.personifyhealth.com/auth/realms/platform/protocol/openid-connect/auth?client_id=platform-ui&redirect_uri=https%3A%2F%2Fapp.personifyhealth.com%2F&state=dd70b950-1114-42aa-8c8b-073624e06116&response_mode=fragment&response_type=code&scope=openid&nonce=d3960a57-d56e-4630-a691-6e438b1c9ffe) [Member Registration](https://enroll.personifyhealth.com/#/) [Provider](https://mycarehc.com/provider) On-Demand AHIP Webinar --- ### Adopting data-driven retail strategies to improve member experience For far too long, the health insurance industry has been in the shadows of consumer-focused sectors like retail, **known for crafting seamless customer journeys.**   Leading retailers have used data to understand customer segments for years and employ those insights to decide how consumers are served through personalization, speed, and convenience.  Insurers and the health economy are woefully behind in adopting such data-driven practices to orchestrate meaningful member experiences. And sure, payers have their fair share of regulatory realities that make retailers’ splashy engagement methods not wholly applicable.   But in the age of seamless experiences and as Medicare Advantage plan options grow, payers have more opportunity and motivation to extract from big box stores and other consumer brands that have made extraordinary service more ordinary.   With this audience growing in priority but continuing to elude health insurance providers’ campaigns, retailers’ inventive playbooks may have much more to offer than payers think.   **This panel discussion will help you understand how meeting a new level of expectations has become a critical success factor for health insurance providers in their efforts to engage and retain members.**  What you'll learn from this replay:  - 2024 Star Ratings impact and how to prepare now for future years - Why traditional approaches to member outreach are not effective and what retail gets right - How to speed up intervention with a prioritized and personalized member-centric approach – targeting the members who will “move the needle” on drug adherence - Star ratings or close a costly gap in care ![man with pebble-1](https://community.virginpulse.com/hubfs/0Personify%20Health%20Images/Personify%20Health/man%20with%20pebble-1.png) ### Watch now on demand! ## Speakers ![Jeff-Yoshimura-Headshot](https://community.virginpulse.com/hubfs/1Headshots/Jeff-Yoshimura-Headshot.jpeg) Jeff Yoshimura Chief Product Officer ![Headshot\_Chris Bozic](https://community.virginpulse.com/hubfs/Headshot_Chris%20Bozic.jpeg) Chris Bozic Vice President, Health Plan & System ![Brooke2](https://community.virginpulse.com/hubfs/Brooke2.jpeg) Brooke Ossenkop, FCXC VP, Demand Generation ![logo-no pebble](https://engage.personifyhealth.com/hs-fs/hubfs/logo-no%20pebble.png?width=240&height=57&name=logo-no%20pebble.png "logo-no pebble") ![tag](https://engage.personifyhealth.com/hs-fs/hubfs/tag.webp?width=397&height=57&name=tag.webp "tag") --- ©2026 Personify Health ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Personify Health", "url" : "https://engage.personifyhealth.com/author/personify-health" }, "dateModified" : "2025-06-04T15:13:52.846Z", "datePublished" : "2024-05-06T18:45:04.000Z", "headline" : "Discover Data-Driven Retail Strategies for Member Engagement", "image" : [ "https://engage.personifyhealth.com/hubfs/Webinar-1.png" ], "mainEntityOfPage" : { "@id" : "https://engage.personifyhealth.com/adopting-data-driven-retail-strategies-hpda", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://engage.personifyhealth.com/hubfs/landing-page-2/favicon-32x32.png" }, "name" : "Personify Health" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://personifyhealth.com/#organization", "@type" : "Organization", "areaServed" : { "@type" : "Country", "name" : "United States" }, "contactPoint" : { "@type" : "ContactPoint", "contactType" : "sales", "url" : "https://personifyhealth.com/contact" }, "description" : "Personify Health is an employee health and wellness platform that helps self-funded employers reduce healthcare costs through early risk identification, preventive care engagement, and personalized health coaching.", "foundingYear" : "2023", "knowsAbout" : [ "Employee health benefits", "Self-funded employer healthcare", "Preventive care", "Health coaching", "Chronic disease prevention", "Musculoskeletal health", "Diabetes prevention" ], "logo" : { "@type" : "ImageObject", "height" : 80, "url" : "https://personifyhealth.com/hubfs/personify-health-logo.png", "width" : 300 }, "name" : "Personify Health", "sameAs" : [ "https://www.linkedin.com/company/personifyhealth", "https://twitter.com/PersonifyHealth", "https://www.facebook.com/PersonifyHealth" ], "url" : "https://personifyhealth.com" } ```