---
title: Using Predictive Propensity Models to Attract High-Value Patients
description: The successful marketing strategies of Houston Methodist and St. Bernards, using predictive propensity models to attract high-value patients, focusing on delivering ROI on marketing campaigns.
image: https://engage.personifyhealth.com/hubfs/Webinar-1.png
---

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On-Demand Webinar

---

### Finding Patient Unicorns: How Predictive Propensity Models Power Marketing ROI for Houston Methodist and St. Bernards

Looking to attract high-value patients? Using generic marketing strategies won't be effective if you want to acquire and engage those who may be at risk for specific health conditions or are new to your area. **You can't just "spray and pray."** 

What are successful marketing teams doing differently?    
   
Learn from Houston Methodist and St. Bernards; two organizations that leverage predictive propensity models from Personify Health to acquire high-value patients needing specific services to deliver ROI on marketing campaigns. 

*Personify Health* *aims to provide marketers with the necessary resources to develop effective and profitable healthcare marketing programs.* *W**e offer access to predictive data models and multi-channel communication strategies.* 

![Copy of Content Asset Image (1)](https://community.virginpulse.com/hubfs/MAM%202024/Copy%20of%20Content%20Asset%20Image%20(1).png)

### Watch now on demand!

## Speakers

![JaciHaack](https://community.virginpulse.com/hubfs/JaciHaack.jpeg)

Jaci Haack

Vice President, Strategic Development for Health Systems, Personify Health

![MARY KAY BOITANO-NELSON](https://community.virginpulse.com/hubfs/MARY%20KAY%20BOITANO-NELSON.jpg)

Mary Kay Boitano-Nelson

Senior Product Manager, Digital Marketing, Houston Methodist

![Lydia Parkey Headshot](https://community.virginpulse.com/hubfs/Lydia%20Parkey%20Headshot.png)

Lydia Parkey

Executive Director, St. Bernards Medical Group

![logo-no pebble](https://engage.personifyhealth.com/hs-fs/hubfs/logo-no%20pebble.png?width=240&height=57&name=logo-no%20pebble.png "logo-no pebble")

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---

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