--- title: Using predictive analytics to boost marketing ROI description: Provides insights on identifying key moments in healthcare marketing, leveraging predictive analytics to improve marketing ROI. image: https://engage.personifyhealth.com/hubfs/Webinar-1.png --- [Personify Health Homepage](https://personifyhealth.com/) - [Contact us](https://personifyhealth.com/contact-us/) - [Member support](https://personifyhealth.zendesk.com/hc/en-us) - [Provider portal](https://personifyhealth.com/events/) Open language switcher English (North America) [English (Global)](https://personifyhealth.com/global/) [German](https://personifyhealth.com/global/de) [French](https://personifyhealth.com/global/fr) Log in [Personify Health Member](https://login.personifyhealth.com/auth/realms/platform/protocol/openid-connect/auth?client_id=platform-ui&redirect_uri=https%3A%2F%2Fapp.personifyhealth.com%2F&state=dd70b950-1114-42aa-8c8b-073624e06116&response_mode=fragment&response_type=code&scope=openid&nonce=d3960a57-d56e-4630-a691-6e438b1c9ffe) [Member Registration](https://enroll.personifyhealth.com/#/) [Provider](https://mycarehc.com/provider) [Homepage](https://personifyhealth.com/) - Who we serve Who we serve We work with a broad array of companies and providers to deliver solutions that truly fit your needs.  [Employers](https://personifyhealth.com/who-whe-serve/employers/) [Health plans](https://personifyhealth.com/who-whe-serve/health-plans/) [Health systems](https://personifyhealth.com/who-whe-serve/health-systems/) [Brokers and consultants](https://personifyhealth.com/who-whe-serve/brokers-consultants/) - What we do Solutions overview We believe that personalized, simplified, and connected solutions empower people to be their healthiest.   [Solutions](https://personifyhealth.com/what-we-do/) [Health Engagement & Wellbeing](https://personifyhealth.com/what-we-do/wellbeing/) [Third party administrator](https://personifyhealth.com/what-we-do/third-party-administrator/) [Healthcare navigation & advocacy](https://personifyhealth.com/what-we-do/navigation-advocacy/) [Care & condition management](https://personifyhealth.com/what-we-do/care-condition-management/) [Payment integrity](https://personifyhealth.com/what-we-do/care-condition-management/) Health Engagement & Wellbeing Give people a more engaging, holistic wellbeing experience. 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Find out what events we will be attending this year and be sure to stop by to grab some swag and say hi in - Who we serve - What we do - Partners - Differentiators - About us [Contact us](https://personifyhealth.com/contact-us/) [Member support](https://personifyhealth.zendesk.com/hc/en-us) [Provider portal](https://personifyhealth.com/events/) Language Log in Main menu Who we serve [Employers](https://personifyhealth.com/who-whe-serve/employers/) [Health plans](https://personifyhealth.com/who-whe-serve/health-plans/) [Health systems](https://personifyhealth.com/who-whe-serve/health-systems/) [Brokers and consultants](https://personifyhealth.com/who-whe-serve/brokers-consultants/) What we do [Health Engagement & Wellbeing](https://personifyhealth.com/what-we-do/wellbeing/) [Third party administrator](https://personifyhealth.com/what-we-do/third-party-administrator/) [Healthcare navigation & advocacy](https://personifyhealth.com/what-we-do/navigation-advocacy/) [Care & condition management](https://personifyhealth.com/what-we-do/care-condition-management/) [Payment integrity](https://personifyhealth.com/what-we-do/care-condition-management/) Partners [Partner marketplace](https://personifyhealth.com/partners/ecosystem-partners/) [Network partners](https://personifyhealth.com/partners/network-partners/) [Technology partners](https://personifyhealth.com/partners/technology-partners/) Differentiators [PercyIQ](https://personifyhealth.com/percyiq/) [Personify Clinical Board](https://personifyhealth.com/company/personify-clinical-board/) [Success Stories](https://personifyhealth.com/resources/?resource_category=success-story#filter) [Insights Lab](https://personifyhealth.com/insights-lab/) About us [Leadership](https://personifyhealth.com/company/leadership/) [Newsroom](https://personifyhealth.com/press-room/) [Careers](https://personifyhealth.com/careers/) [Resources (blogs, webinars, & more)](https://personifyhealth.com/resources/) [Events](https://personifyhealth.com/events/) [Locations](https://personifyhealth.com/company/locations/) English (North America) [English (Global)](https://personifyhealth.com/global/) [German](https://personifyhealth.com/global/de) [French](https://personifyhealth.com/global/fr) [Personify Health Member](https://login.personifyhealth.com/auth/realms/platform/protocol/openid-connect/auth?client_id=platform-ui&redirect_uri=https%3A%2F%2Fapp.personifyhealth.com%2F&state=dd70b950-1114-42aa-8c8b-073624e06116&response_mode=fragment&response_type=code&scope=openid&nonce=d3960a57-d56e-4630-a691-6e438b1c9ffe) [Member Registration](https://enroll.personifyhealth.com/#/) [Provider](https://mycarehc.com/provider) SHSMD On-Demand Replay --- ### Data to dollars: How to use predictive analytics to accelerate marketing ROI Wouldn’t marketing be a lot easier if we just knew who was a high-value patient, ready for your services?   It’s a simple question but quite difficult to answer without access to consumer-level data and purpose-built predictive analytics. **When you know everything, you can do anything.**  In this session, we’ll share how to know exactly who to market your services to before your competition does—and see a return on your efforts!  **What you'll learn from this replay:** - Identify moments that matter in health care marketing that result in a better patient experience - Demonstrate strategies to improve marketing ROI by leveraging predictive analytics - Show how to drive cost savings and reduce waste through more efficient use of marketing channels ![Copy of Content Asset Image](https://community.virginpulse.com/hubfs/MAM%202024/Copy%20of%20Content%20Asset%20Image.png) ### Watch now on demand! ## Speakers ![JaciHaack](https://community.virginpulse.com/hubfs/JaciHaack.jpeg) Jaci Haack VP, Strategic Development Health and Hospital Systems ![Erica-square](https://community.virginpulse.com/hubfs/Erica-square.jpg) Erica Morgenstern Chief Marketing Officer ![Brooke2](https://community.virginpulse.com/hubfs/Brooke2.jpeg) Brooke Ossenkop, FCXC VP, Demand Generation ![logo-no pebble](https://engage.personifyhealth.com/hs-fs/hubfs/logo-no%20pebble.png?width=240&height=57&name=logo-no%20pebble.png "logo-no pebble") ![tag](https://engage.personifyhealth.com/hs-fs/hubfs/tag.webp?width=397&height=57&name=tag.webp "tag") --- ©2026 Personify Health ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Personify Health", "url" : "https://engage.personifyhealth.com/author/personify-health" }, "dateModified" : "2025-06-04T15:14:14.522Z", "datePublished" : "2024-05-07T01:55:11.000Z", "headline" : "Using predictive analytics to boost marketing ROI", "image" : [ "https://engage.personifyhealth.com/hubfs/Webinar-1.png" ], "mainEntityOfPage" : { "@id" : "https://engage.personifyhealth.com/from-data-to-dollars-hsda", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://engage.personifyhealth.com/hubfs/landing-page-2/favicon-32x32.png" }, "name" : "Personify Health" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://personifyhealth.com/#organization", "@type" : "Organization", "areaServed" : { "@type" : "Country", "name" : "United States" }, "contactPoint" : { "@type" : "ContactPoint", "contactType" : "sales", "url" : "https://personifyhealth.com/contact" }, "description" : "Personify Health is an employee health and wellness platform that helps self-funded employers reduce healthcare costs through early risk identification, preventive care engagement, and personalized health coaching.", "foundingYear" : "2023", "knowsAbout" : [ "Employee health benefits", "Self-funded employer healthcare", "Preventive care", "Health coaching", "Chronic disease prevention", "Musculoskeletal health", "Diabetes prevention" ], "logo" : { "@type" : "ImageObject", "height" : 80, "url" : "https://personifyhealth.com/hubfs/personify-health-logo.png", "width" : 300 }, "name" : "Personify Health", "sameAs" : [ "https://www.linkedin.com/company/personifyhealth", "https://twitter.com/PersonifyHealth", "https://www.facebook.com/PersonifyHealth" ], "url" : "https://personifyhealth.com" } ```