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Member engagement playbook

4 tips to create a personalized member experience

Looking for better ways to engage members?

We turned to our team of member engagement experts for the best place to start.

Their recommendation? With creating a positive, personalized experience that boosts member satisfaction and engagement. 

To help you create the engaging experience your members are looking for, we've put together these 4 strategies to increased member engagement to help you reach your members in the right moment. 

"We can't just bucket our members and say this person is Medicare, this one is Medicaid, this one is a group member...We have to really get down to the person and make sure that we understand what that person needs in their unique healthcare journey and then work backward from there with predictive models and outreach."
- Health Plan Pharmacy Service Experience and Operations Leader & Personify Health Client

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