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Short on time?

Here are the main takeaways from the session: 

  • How to use data-driven, personalized marketing strategies to increase relevance and return with prospective patients 
  • How using consumer-level predictive models along with existing patient data can significantly improve marketing efforts 
  • Deep dive into direct mail as a highly effective marketing channel (if targeted) 
  • How Virgin Pulse helps identify high-value prospects that are most likely to require and pay for a service 
  • Impact of utilizing multiple marketing channels can increase the reach and effectiveness of marketing campaigns 


Jaci Haack
VP, Strategic Development, Health and Hospital Systems
Erica Morgenstern
Chief Marketing Officer
Brooke Ossenkop, FCXC
VP, Demand Generation