Short on time?

Here are the main takeaways from the session: 

  • How to use data-driven, personalized marketing strategies to increase relevance and return with prospective patients 
  • How using consumer-level predictive models along with existing patient data can significantly improve marketing efforts 
  • Deep dive into direct mail as a highly effective marketing channel (if targeted) 
  • How Virgin Pulse helps identify high-value prospects that are most likely to require and pay for a service 
  • Impact of utilizing multiple marketing channels can increase the reach and effectiveness of marketing campaigns 

Speakers

JaciHaack
Jaci Haack
VP, Strategic Development, Health and Hospital Systems
Erica-square
Erica Morgenstern
Chief Marketing Officer
Brooke2
Brooke Ossenkop, FCXC
VP, Demand Generation