--- title: Navigating the Build vs Partner Debate for Optimal Engagement description: How do you differentiate your health plan in a crowded market? The upcoming change in MA Star Ratings could be the perfect opportunity. image: https://community.virginpulse.com/hubfs/Copy%20of%20Meta%20Image-2.png --- [Personify Health Homepage](https://personifyhealth.com/) - [Contact us](https://personifyhealth.com/contact-us/) - [Member support](https://personifyhealth.zendesk.com/hc/en-us) - [Provider portal](https://personifyhealth.com/events/) [Homepage](https://personifyhealth.com/) - Who we serve - What we do - Partners - Differentiators - About us - Who we serve - What we do - Partners - Differentiators - About us [Contact us](https://personifyhealth.com/contact-us/) [Member support](https://personifyhealth.zendesk.com/hc/en-us) [Provider portal](https://personifyhealth.com/events/) Language Log in Main menu Who we serve [Employers](https://personifyhealth.com/who-whe-serve/employers/) [Health plans](https://personifyhealth.com/who-whe-serve/health-plans/) [Health systems](https://personifyhealth.com/who-whe-serve/health-systems/) [Brokers and consultants](https://personifyhealth.com/who-whe-serve/brokers-consultants/) What we do [Health Engagement & Wellbeing](https://personifyhealth.com/what-we-do/wellbeing/) [Third party administrator](https://personifyhealth.com/what-we-do/third-party-administrator/) [Healthcare navigation & advocacy](https://personifyhealth.com/what-we-do/navigation-advocacy/) [Care & condition management](https://personifyhealth.com/what-we-do/care-condition-management/) [Payment integrity](https://personifyhealth.com/what-we-do/care-condition-management/) Partners [Partner marketplace](https://personifyhealth.com/partners/ecosystem-partners/) [Network partners](https://personifyhealth.com/partners/network-partners/) [Technology partners](https://personifyhealth.com/partners/technology-partners/) Differentiators [PercyIQ](https://personifyhealth.com/percyiq/) [Personify Clinical Board](https://personifyhealth.com/company/personify-clinical-board/) [Success Stories](https://personifyhealth.com/resources/?resource_category=success-story#filter) [Insights Lab](https://personifyhealth.com/insights-lab/) About us [Leadership](https://personifyhealth.com/company/leadership/) [Newsroom](https://personifyhealth.com/press-room/) [Careers](https://personifyhealth.com/careers/) [Resources (blogs, webinars, & more)](https://personifyhealth.com/resources/) [Events](https://personifyhealth.com/events/) [Locations](https://personifyhealth.com/company/locations/) English (North America) [English (Global)](https://personifyhealth.com/global/) [German](https://personifyhealth.com/global/de) [French](https://personifyhealth.com/global/fr) [Personify Health Member](https://login.personifyhealth.com/auth/realms/platform/protocol/openid-connect/auth?client_id=platform-ui&redirect_uri=https%3A%2F%2Fapp.personifyhealth.com%2F&state=dd70b950-1114-42aa-8c8b-073624e06116&response_mode=fragment&response_type=code&scope=openid&nonce=d3960a57-d56e-4630-a691-6e438b1c9ffe) [Member Registration](https://enroll.personifyhealth.com/#/) [Provider](https://mycarehc.com/provider) The Build vs Partner Debate Guide --- ### What's the Verdict on Member Engagement Platforms? The healthcare industry is no stranger to competition, and the Medicare Advantage (MA) market is no exception. With this market becoming increasingly dense, health plans are looking for ways to stand out and gain an edge. Maybe the biggest question: **How do you differentiate your health plan in a crowded market?** Right here. The upcoming change in MA Star Ratings could be the perfect opportunity. This guide will offer you: - An analysis of the pros/cons of building vs buying, with 6 reasons why a partnership may be the ideal approach - Details on how a purpose-built member platform can efficiently address Social Determinants of Health (SDOH), such as income disparities, loneliness, and isolation - The value of the right technology, timing, and approach to member engagement to connect the disconnected The upcoming change in MA Star Ratings could be the perfect opportunity for your health plan to stand out and gain an edge. However, plans must act fast in deciding whether to take a build vs. partner approach to investing in member platforms. This guide unveils the secrets to unlocking member engagement mastery, empowering you to lead with confidence and achieve extraordinary success. ![Copy of Meta Image-2](https://community.virginpulse.com/hubfs/Copy%20of%20Meta%20Image-2.png) ### Download your copy! ## The easier path to ready-made engagement While the inclination may be to build a platform internally, remember that it can drive up costs and create unexpected problems down the road. By working with a dedicated and established platform, you potentially glean benefits an internal build might not deliver. ## The benefits of partnering While the inclination may be to build a platform internally, it can drive up costs and create unexpected problems down the road. By working with a dedicated and established platform, you potentially glean benefits an internal build might not deliver—such as speed to market, expert focus, consumer expertise, insights, personalization, integration, and revenue growth. # Speed to Market If you're not offering an exceptional member platform, another health plan will. # Integration Unfortunately, health plans often have silos across analytics, marketing, and care management departments that can disrupt member experiences. # Revenue Growth Working with a partner achieves cost savings and/or revenue growth across multiple dimensions—for the member, for the health plan, and for the healthcare system overall. # Consumer Expertise Good enterprise platforms go far beyond technical features alone; they also provide comprehensive expertise about the consumers they aim to serve. [Download the free guide](https://engage.personifyhealth.com/the-build-vs-partner-debate-hpda#form) ![logo-no pebble](https://engage.personifyhealth.com/hs-fs/hubfs/logo-no%20pebble.png?width=240&height=57&name=logo-no%20pebble.png "logo-no pebble") ![tag](https://engage.personifyhealth.com/hs-fs/hubfs/tag.webp?width=397&height=57&name=tag.webp "tag") --- ©2026 Personify Health ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Personify Health", "url" : "https://engage.personifyhealth.com/author/personify-health" }, "dateModified" : "2025-02-05T12:06:16.745Z", "datePublished" : "2024-05-21T14:04:25.000Z", "headline" : "Navigating the Build vs Partner Debate for Optimal Engagement", "image" : [ "https://community.virginpulse.com/hubfs/Copy%20of%20Meta%20Image-2.png" ], "mainEntityOfPage" : { "@id" : "https://engage.personifyhealth.com/the-build-vs-partner-debate-hpda", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://engage.personifyhealth.com/hubfs/landing-page-2/favicon-32x32.png" }, "name" : "Personify Health" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://personifyhealth.com/#organization", "@type" : "Organization", "areaServed" : { "@type" : "Country", "name" : "United States" }, "contactPoint" : { "@type" : "ContactPoint", "contactType" : "sales", "url" : "https://personifyhealth.com/contact" }, "description" : "Personify Health is an employee health and wellness platform that helps self-funded employers reduce healthcare costs through early risk identification, preventive care engagement, and personalized health coaching.", "foundingYear" : "2023", "knowsAbout" : [ "Employee health benefits", "Self-funded employer healthcare", "Preventive care", "Health coaching", "Chronic disease prevention", "Musculoskeletal health", "Diabetes prevention" ], "logo" : { "@type" : "ImageObject", "height" : 80, "url" : "https://personifyhealth.com/hubfs/personify-health-logo.png", "width" : 300 }, "name" : "Personify Health", "sameAs" : [ "https://www.linkedin.com/company/personifyhealth", "https://twitter.com/PersonifyHealth", "https://www.facebook.com/PersonifyHealth" ], "url" : "https://personifyhealth.com" } ```